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24 INDUSTRIES. MORE POSSIBILITIES.

Bigger orders.
Across the shopping spectrum.

From everyday essentials to complete kits: explore the highest reported AOV results in our collection of bundle, upsell and recommendation case studies.

Collection updated

Beauty & skincare

Up to+44%

Peak month-on-month AOV increase

Source & context for Beauty & skincare

Nuutjob

Smart Cart, Buy More Save More offers and personalized recommendations.

Period: Five-month program; calendar dates undisclosed.

The highest month-on-month figure in a reported 21–44% range, not the average across the program. Baseline values, order count and a control group are undisclosed.

Read Anphonic’s source

Vitamins & wellness

Up to+99.5%

Bundle orders vs. store average

Source & context for Vitamins & wellness

Anonymized wellness store

Build-a-box bundles with tiered discounts and shipping rewards.

Period: August 2025–August 2026.

Sample: 13,402 bundle orders.

Bundle orders versus the whole-store average in the same period, not a before-and-after increase. The merchant is anonymous.

Read Skai Lama / Easy Bundle Builder’s source

Home health & care

Up to+46%

Reported AOV increase

Source & context for Home health & care

Eyecart

Eye-care bundles, alongside a rebrand, Shopify migration and subscriptions.

Period: 60 days after relaunch; calendar dates undisclosed.

A combined relaunch result, not an isolated bundle effect or a result for medical devices generally.

Read The Branded Agency’s source

Food & snacks

Up to+64.82%

Reported AOV increase

Source & context for Food & snacks

Overnight Oats

A bundle builder, dynamic bundles, product add-ons and cart upsells.

Period: Measurement dates undisclosed.

A combined personalization result. Baseline AOV, order count, measurement dates and a control group are not published.

Read Anphonic’s source

Beverages

Up to+49.79%

Reported AOV increase

Source & context for Beverages

Waterful

Dynamic bundles and personalized Smart Cart recommendations.

Period: Measurement dates undisclosed.

The source reports an AOV increase alongside other personalization metrics. Baseline AOV, order count and a control group are undisclosed.

Read Anphonic’s source

Clothing & apparel

Up to+30%

Reported AOV increase

Source & context for Clothing & apparel

Okanui

Bundle & Save offers and AI recommendations, alongside personalized email flows.

Period: 90-day analysis reported on 1 August 2025.

A combined recommendation and email-marketing result, not an isolated bundle effect. Order count and a control group are not published.

Read Boost Commerce’s source

Footwear

Up to+26.6%

Peak monthly year-on-year AOV increase

Source & context for Footwear

Crocs Vietnam

Shoe-and-charm recommendations, homepage personalization and catalog changes.

Period: April 2026 vs. April 2025.

The highest reported monthly year-on-year result, not the program average. Multiple changes ran together; the separate 58.2% figure is revenue growth, not AOV.

Read Zotasell’s source

Bags & accessories

Up to+9.5%

Reported AOV increase

Source & context for Bags & accessories

WMP Eyewear

Dynamic bundles, product-page add-ons, checkout and post-purchase offers.

Period: 60–90-day reporting windows; calendar dates undisclosed.

An eyewear retailer, not a bags-only study. The source uses different reporting windows; an order count and controlled comparison are not published.

Read Rebuy’s source

Jewelry & watches

Up to+63.78%

Reported AOV increase

Source & context for Jewelry & watches

Olive & Piper

A custom bridal-jewelry bundle builder with promotional offers.

Period: Latest 30 days in the 2026 report; calendar dates undisclosed.

Seasonal bridal promotions and discounts ran alongside the bundle builder. Baseline AOV, order count and a control group are not published.

Read Rebuy’s source

Home decor & textiles

Up to+21.47%

Peak reported AOV increase

Source & context for Home decor & textiles

Unwilted

A bouquet builder, cart recommendations and a seasonal promotion.

Period: November 2025.

The peak reported result for a decorative-flower brand, not its recent 30-day average. Holiday discounts and media exposure also contributed; the bundle-only effect is not isolated.

Read Rebuy’s source

Furniture

Up to+35.7%

Reported AOV increase

Source & context for Furniture

McPhails Furniture

Complete-the-set recommendations, alongside search, merchandising and review integration.

Period: Late 2025–early 2026; exact measurement window undisclosed.

Recommendations were part of a broader implementation. The baseline, order count and isolated bundle contribution are undisclosed.

Read Boost Commerce’s source

Kitchen & appliances

Up to+19%

Reported AOV increase

Source & context for Kitchen & appliances

Bartesian

Cocktail-machine bundles with capsules and drinkware.

Period: 29 November–2 December 2024 (BFCM).

A holiday-sale result with an undisclosed baseline and sample. A later article update does not change the measurement date.

Read Rebuy’s source

Cleaning & household supplies

Up to+31%

Reported AOV increase

Source & context for Cleaning & household supplies

nordesign

Household bundles within an advertising, merchandising and retention program.

Period: 1 January–29 April 2026 vs. the same dates in 2025.

Whole-store reported growth. The contribution of bundles alone is not isolated.

Read Globalist’s source

Pet supplies

Up to+58%

Reported AOV increase

Source & context for Pet supplies

IntegroPet

Quantity-break offers for pet supplements, with free-gift testing.

Period: Since implementation; calendar dates undisclosed.

Rounded growth from €38 to €60 (about 57.9%). Measurement dates, order count and a control group are not published.

Read Kaching’s source

Baby & nursery

Up to+61%

Reported AOV increase

Source & context for Baby & nursery

emma & noah

Mix-and-match bundles across 18 collections, three discount tiers and a progress tracker.

Period: Since the August 2024 bundle launch; end date undisclosed.

A custom bundle-app case. The starting AOV, measurement end date, order count and a control group are not published.

Read Ecomm Wizards’s source

Toys & games

Up to+42%

AOV difference between ad campaigns

Source & context for Toys & games

Anonymized RC-model retailer

An RC-model-and-accessories landing page versus a single-product page.

Period: Campaign comparison; exact calendar dates not confirmed.

About 42% from CZK 1,247 to CZK 1,770. Similar Meta Ads setups, not a confirmed randomized or whole-store test; the order count is undisclosed.

Read Fourbros’s source

Sports & fitness

Up to+16.6%

Reported AOV increase

Source & context for Sports & fitness

Supersports Vietnam

Related-product and Frequently Bought Together recommendations, plus infinite catalog scrolling.

Period: 30-day deployment period; exact dates undisclosed.

Mixed sports equipment, clothing and footwear. Baseline, order count and the contribution of recommendations alone are undisclosed.

Read Zotasell’s source

Camping & outdoors

Up to+30%

Reported AOV increase

Source & context for Camping & outdoors

Anonymized outdoor-gear store

Tent-and-accessory bundles, cart cross-sells and a pre-checkout add-on.

Period: Four-month program; calendar dates undisclosed.

The starting AOV, sample and discounts are undisclosed. July 2026 is the article date, not the measurement period.

Read BrandsBro’s source

Electronics & computer accessories

Up to+113%

AI-assisted orders vs. site average

Source & context for Electronics & computer accessories

Videoguys

A shopper-facing AI adviser recommending cameras and compatible accessories.

Period: July 2025–July 2026.

AI-assisted orders versus the site average, not a before-and-after increase. Shopper self-selection is not controlled and the order count is undisclosed. This adviser has a broader role than Gosho’s merchant-facing setup assistant.

Read Clevertar’s source

Auto & motorcycle supplies

Up to+30%

Reported AOV increase

Source & context for Auto & motorcycle supplies

The Rag Company

Product recommendations, upsells, Smart Cart and Smart Search for car-detailing supplies.

Period: 30-day result; calendar dates undisclosed.

The source also refers to a 90-day window. No controlled comparison or order count is published; search and cart optimization ran together.

Read Rebuy’s source

Tools & home improvement

Up to+55%

Reported AOV increase

Source & context for Tools & home improvement

CSM Performance

Bundle and add-on choices within a Shopify storefront redesign.

Period: 1 July–30 September 2025 vs. 1 April–30 June 2025.

The merchant sells precision automotive setup tools. Navigation, product information and mobile purchasing also changed; seasonality is not isolated.

Read Always Open Commerce’s source

Garden & plants

Up to+20.53%

Reported AOV increase

Source & context for Garden & plants

feey

Plant-and-pot recommendations, Smart Cart and a tiered reward progress bar.

Period: Measurement dates undisclosed.

Measurement dates, baseline AOV, order count and a control group are not published. Cart and product-page changes ran together.

Read Rebuy’s source

Arts, crafts & hobbies

Up to+38%

Reported AOV increase

Source & context for Arts, crafts & hobbies

Trekell Art Supplies

Nine graduated free-gift thresholds, from $50 to $1,000.

Period: Three-month program, reported by 6 November 2025.

The source reports gift-assisted orders as 19.81% of store orders, separately from the 38% AOV result. Baseline AOV, order count and a control group are not published.

Read AOV.ai’s source

Books & stationery

Up to+20.85%

Reported AOV increase

Source & context for Books & stationery

Factor Notes

Product discovery, Frequently Bought Together and add-to-cart upsells for diaries and stationery.

Period: Measurement dates undisclosed.

A stationery case, not a books-wide study. Higher-value product recommendations also contributed; baseline AOV, order count and a control group are not published.

Read Anphonic’s source
How we chose the figures

Our updated September 2026 collection contains 24 selected published cases, one per industry. Each figure is the highest AOV result selected for that industry in the research, not a market-wide maximum. Peak monthly results are labeled. Revenue growth and unverified research leads are not substituted for AOV.

Some figures compare before and after; others compare bundle or app-assisted orders with the store average. Many cases include advertising, search or other changes alongside bundles. They are useful examples, not proof of what bundles alone will deliver. Broad industry labels may represent a narrower product category.

Most results were reported by the vendor or agency involved. The collection was reviewed on 9 September 2026. Previously included claims with unresolved AOV arithmetic were replaced, not carried forward as confirmed growth. Missing baselines, samples and other limitations are noted in each case’s source and context.

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